Are you ready to create memorable moments that you will treasure for a lifetime?

Open since 1962, we are the oldest surf shop and school in San Diego, based in beautiful Pacific Beach on the Boardwalk and mere steps from the ocean. We’ve taught thousands of surf lessons and pioneered the San Diego surf camp and surf lesson programs. We also have the largest selection of equipment rentals and the latest surf products at the lowest price so you can find exactly what you’re looking for. Our staff is dedicated to creating authentic moments that will make novice and experience surfers alike smile and laugh.

Surf Lessons

You will find what you’re looking for with a private surf lesson.

Learn To Surf

Each surf lesson is tailored to the specific student, and a priority is having fun, safety and relaxed atmosphere.

Surf Camps

Camp is a great way to make the experience of learning to surf safe, and fun.

Fun For Kids Big Or Small

Surf camp allows your child the opportunity to learn water safety, marine life, surf culture, and form wonderful relationships with their peers.


We rent bikes, skate boards, bodyboards, wetsuits, foam, epoxy, fiberglass surfboards and more

Adventure Time

Feel the salty air blow through your hair as you bike along the boardwalk and around mission bay.

What Customers Say

I just took a private surf lesson. The instructor was so attentive. He explained everything in detail so I was prepared before hitting the water. I was nervous about doing it but he was so calm and positive I had no problem succeeding. He said his goal is to make sure everyone can stand! I highly recommend this place If you want to surf. Everything was included in lesson.
My first time surfing today and it was the funniest and best experience! My hot instructor took great care of us and really made it a great experience, not to mention her personality was great! And it was so much fun! Loved this place! Thanks!
This is the place I always go to and bring friends for great surfing rentals prices and customer service. They are a very relaxed and chilled bunch of folks and are very nice and welcome everyone with open arms. If you ever need a place to rent a wetsuit and board, I’d highly recommend this place. Been going to this place for over 3 years now and never left dissatisfied with their pricing and customer service.
This is my first time here and I LOVE this place. Their staff is so friendly, helpful and knowledgeable. I had a surf lesson with Shane and he was awesome! I got up on my first try and had a blast! I didn’t think I could do it, but Shane was patience with me. And help my pop up. I love the fact that they have a PHYSICAL LOCATION and a SHOWER…YES a SHOWER at their Boardwalk location (literally on the boardwalk…10 steps to the ocean). I can shower after my lesson was finished so I don’t have to walk around with salt water in my hair all day.
I rent a board here every weekend. Great place to rent surfboards! There are lots of choices from foam to epoxy or fiberglass, shortboards funboards or longboards. Prices are low and the staff is really friendly! Recommend for all rentals.
This place was Awesome! I’m from Seattle and my brother and I got surf lessons from these guys. They were great! Never thought I was going to be able to stand up my first time out, but I did on my second try. We each had an instructor and they were both great. One was on his first day, but it didn’t matter at all. I was able to ride a wave for 12 seconds (seemed like forever). They got us hooked on surfing and I will definitely be back to ride the waves.

Why Choose Us

  • Book online by simply filling out the reservation information to secure your desired surf lesson date and time. Your convenience is important to us.
  • We have a large selection of quality apparel and rental equipment at affordable prices.
  • All service charges and tax are included in surf lesson rates and rental prices. There are no hidden fees.
  • We offer 2 hour free parking validation in the underground parking lot below the promenade mall with any surf lesson, rental, or shop purchase of $5.00 or more.